ACVA Ethics and Standards Guidelines

Section A: Professional Responsibility

A.6. ADVERTISING AND SOLICITING CLIENTS
a. Definition: Advertising entails, but is not limited to, all paid and unpaid statements in media, brochures, business cards, direct mail promotions, directory listings, resumes, and other printed matter. Advertising also includes statements made in oral presentations such as lectures and classes, as well as comments for use in electronic media such as television, radio, and the Internet.

b. Accurate Advertising: It is unethical for astrologers to make false, fraudulent, misleading, or deceptive claims that are designed to induce the rendering of professional services.

c. Citing of Degrees: Astrologers may only advertise the highest degree earned which is in astrology, counseling or a professional related field from a college or university that was accredited when the degree was awarded by one of the regional accrediting bodies recognized by the Council on Post-secondary Accreditation.

d. Statements by Others/Media: Astrologers make reasonable efforts to ensure that statements made by others/media about them or the profession of astrology are accurate.

e. Products and Training Advertisements: Astrologers who develop products related to their profession or conduct workshops or training events ensure that the advertisements concerning these products or events are accurate and disclose adequate information for consumers to make informed choices.

f. Promoting to Those Served: Astrologers refrain from counseling, teaching, training, or supervisory relationships to promote their products, services, or training events in a manner that is deceptive or would exert undue influence on individuals who may be vulnerable. In accordance with the Vedic scriptures, and respecting the laws of dharma, when making remedial recommendations, Vedic astrologers should provide a variety of remedial measures including, but not limited to prayer, mantras, gemstones, or charitable work.

g. Professional Association Involvement: Astrologers strive to actively participate in local, state, or national associations that foster the development and improvement of astrology.

A.7. CREDENTIALS
a. Credentials Claimed: Astrologers claim or imply only professional credentials possessed and are responsible for correcting any known misrepresentations of their credentials by others. Professional credentials include certification from a recognized astrology program, graduate degrees in astrology, philosophy, religion, counseling or closely related fields, government issued certifications or licenses, or any other credential that might indicate to the public specialized knowledge in a field related to their astrological work.

b. Credential Guidelines: Astrologers follow the guidelines for use of credentials that have been established by the entities that issue the credentials.

c. Doctoral Degrees from Other Fields: Astrologers who hold a masters or doctoral degree in a field other than astrology, counseling or a closely related field such as philosophy, religion or medicne, do not use the title “Dr.” in their practices.

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